Deliver Addis: Introducing Ethiopia to the Ease of Food Delivery

Deliver Addis founder Feleg Tsegaye and some of his staff (PHOTO: livinginaddis.com)

Deliver Addis, the first of its kind in Ethiopia, provides food delivery service food from customers’ favorite restaurants in Addis to their home or office.

By Akinyi Ochieng (OkayAfrica) |

When Feleg Tsegaye left a promising career at the U.S. Federal Reserve to return to his parents’ homeland of Ethiopia, the one thing he found himself missing most was something common to almost every major American city: food delivery.

“Working as a consultant, I had long hours so I’d come home hungry when all the restaurants started closing,” he says. “I had exhausted the few [dining] options and quickly realized that there were no delivery services in Ethiopia, which presented an interesting opportunity.” Two years later, that lightbulb moment led to Deliver  Addis, Ethiopia’s first food delivery service.

The company is the entrepreneur’s second venture since moving to Addis Ababa, the country’s capital in 2012. His first business, ArifMobile, provided assistance for Ethiopian travelers through SIM card rentals, real-time translation services and SMS alerts. When his UX design skills caught the eye of a Nigerian company hoping to expand to Ethiopia, Feleg Tsegaye shifted his focus to web and communication consulting. After he developed the concept for Deliver Addis, his clients became his first investors.

Read the complete story at OkayAfrica
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