On Monday ,27th of March 2017, more than 100 tourism professionals, tour operators, journalists, diplomats and investors gathered at the Press Club Brussels Europe to learn more about Ethiopia’s cultural and tourism and the emerging wine sector developments in Ethiopia.
The event organized by the Embassy of Ethiopia in Brussels in collaboration with Forbes Afrique Magazine and the Brussels Press Club that aimed at promoting the good image of Ethiopia in Europe. It was also the occasion to unveil the new tourism brand of Ethiopia dubbed as “Ethiopia: Land Of Origins.” After an informative program on Ethiopian tourism destinations, the guests enjoyed Ethiopian wine, a cultural show, an Ethiopian coffee ceremony and Ethiopian traditional cuisine.
In his statement, Mr. Teshome Toga, Ambassador of the Federal Democratic Republic of Ethiopia, to the Benelux, Baltic States and EU, reminded guests about Ethiopia’s distinct history and vivid culture, as well as of the country’s economic and social progress during the last 25 years. Moreover, although there were some unrests in some parts of the country last year, the situation was and remains completely safe for tourists.
Past achievements and current efforts have contributed to march forward on the country’s aim to become a leading tourism destination. A sign for this commitment is the establishment of a tourism policy, as well as a National Tourism Council chaired by the Prime Minister, which enabled a big push in this sector, and also an Ethiopian Tourism Organization (ETO) which mandate is to promote and develop the sector.
The Ambassador also thanked the guests for their efforts to promote Ethiopia as a tourism destination and hoped for further collaboration in the future.
READ: Hotel and Hospitality Sector in Ethiopia
Mr. Luc Deckers, Guide and Accompanying Staff at the Tour Operator Voyages ICTAM, gave a detailed testimony about his experience in the country. Mr. Deckers, who visits Ethiopia with groups from Belgium several times a year, emphasized how easy it is to move around the country compared to other countries, thanks to the very good infrastructure. He also said the hotel accommodation has improved spectacularly in the last years. He added that participants to his trips were often eager to visit the country a second and even a third time to make sure they explore all the attractions Ethiopia has to offer.
Mr. Szymon Jagiello, EU Correspondent of the Forbes Afrique Magazine, also testified about the massive transformation the country had undergone in recent years based on efficient development policies.
Source: Brussels Office Weblog
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