EVENT: The 16th Annual Innovation Africa Digital Summit (IAD 2018)
THEME: Access, Engagement & Retention
DATE: March 20-21, 2018
VENUE: Sheraton Addis Hotel, Addis Ababa, Ethiopia
An International Summit that focuses on the need for improved access, engagement, and retention, using ICT as an enabler will take place at Sheraton Hotel in Addis Ababa on the 20th–21st March 2018.
The 16th Annual Innovation Africa Digital Summit (IAD 2018) is designed to attract ICT policy makers regulators, service providers and major organizations across Africa.
The summit will enable Policymakers and Regulators to assess how they can develop a fertile environment to support the growth of telecoms and ICT while service providers and large organizations will explore best practices and latest technology developments to improve their services, stakeholder engagement, and customer retention.
It is expected that the participation of these key stakeholders on this summit will, in turn, attract the international solution providers, vendors, investors and high tech companies to explore the opportunity for business development and to meet their potential and existing clients in a way to drive adoption of their platforms and services optimization.
Download IAD 2018 Ethiopia Program Here
Innovation Africa Digital Summit 2018 Concept Note
As we continue along the path to a Digital Africa, ICT service providers, government agencies and large enterprises which use ICT because it improves efficiency, effectiveness and service delivery, need to constantly evolve their networks, infrastructures and services in line with three key themes of the 16 Annual Innovation Africa Digital Summit:
Access: People access ICTs across numerous devices and via a variety of mediums from laptops, desk tops, thin clients, tablets, smart phones and feature phones, GSM to WiFi, LTE to fibre, satellite to cloud and with 5G on the horizon. Ease of access drives adoption but quality of service, price, security and reliability are equally important factors. Whilst all access is good, some is better in one environment where the opposite is true somewhere else. A flexible approach, applying the right solution to the right environment to achieve a specific objective will yield the best results for both service provider and client. With an ever changing technology landscape and evolving client objectives, one must keep a finger on the pulse and be ready to adapt to change when change is called for.
Engage: Once people are connected and online, it is technology’s job to make their lives more efficient, more enjoyable, more enriching and more productive. We are faced with a rich array of platforms, applications, cloud services, outsourced services, over the top services, websites, billing systems, CRM systems, ERP systems, CEM systems, work flow systems, education platforms, trade platforms and of course social media and entertainment channels. We must be clear on objectives in order to adopt the solutions and services that support specific objectives. We see a lot of consolidation as competition drives innovation and necessity drives invention. Over-investment in under-utilized technology has been a costly theme which many large enterprises would like to avoid repeating. In an age of austerity and specialization, we must find the right solution to meet a specific objective without paying for unnecessary features. With many cloud and capex free solutions available in the market, we can adopt scalable solutions that address current objectives with scope for future growth and development.
Retain: Quality of service, client experience and client lifetime value are key phrases but very few organizations can measure their effectiveness in these areas. Employee engagement is essential to well-being and a healthy, efficient workforce. Effective communication across the supply chain is critical to cost savings and the efficient delivery of services. Whether you are a communication service provider, large enterprise or a government agency, you need to retain good people. Understanding your data, analyzing your metrics and engaging directly with your clients are essential elements of the process.
Get more information about the event here.
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