Ethio telecom, Ethiopia’s sole provider of integrated telecommunications services, unveiled a new action plan, abbreviated as BRIDGE Strategy, for the time period from 1 July 2019 to 30 June 2022
ADDIS ABABA (Ethio telecom) Telecom service has been recognized as an enabler for the socio-economic growth of a nation and plays significant role in overall betterment of citizens’ life. Ethio telecom has been serving the nation for the last 125 years. The company has been engaged in multifaceted reform initiatives to bring operational excellence, ensure affordable and quality services, enhance strategy execution capability, empower and build leadership and staff capacity, and shorten TTM and competitiveness.
Following the government’s direction to reform the Ethiopian telecom market, to create a competitive space, Ethio telecom management has taken its own initiative to develop a three-year strategic plan to get ready for the upcoming change, reshape the company and lead with business orientation and competitive mindset.
This strategy has been developed with in-house capacity following both deliberate and emergent strategy development approaches to accommodate a changing reality, considering the nature of the business and the ongoing market reform. The strategy assumes that in the first year of strategic period, there will not be other operators in the market and no ownership change to Ethio telecom. Furthermore, if any change happens in the course of the year, the strategy is flexible to accommodate the changes.
To ensure competitiveness and sustainable growth of the company, this strategy has been developed by considering and reviewing relevant government policies, international best practices and Industry trends. Various important analyses have been made such as internal and external stakeholders’ interests and expectations (customers, employees, vendors/suppliers and various government organs), previous company performances, internal strengths, organizational resources and capacities, and weaknesses, opportunities and threats in the outer environment (PESTLE) and the upcoming competition.
The strategy has been reviewed at senior and middle management levels, consulted and validated by Ethio telecom Board of Directors. Following validation, communication, cascading and alignment of the strategy have been conducted to improve strategy execution among different work units and at the individual level.
The strategy has been abbreviated as BRIDGE Strategy to symbolize progress, connection, overcoming obstacles, transition, stability and hope, which fits the company situation while making itself ready for different tomorrow, competition, and striving to be a preferred telecom operator.
The strategic themes developed for the coming three years are:
- Best customer experience,
- Reputable brand,
- Innovative product/service and technology excellence,
- Develop people-oriented learning organization,
- Growth in financial capacity, and
- Excellence in operation.
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