The initiative launched by the Ethiopian Airlines Group is aimed at supporting local farmers with innovations and technology by ensuring their international market penetration
ADDIS ABABA – Ethiopian Airlines Group has launched an innovative capacity development initiative aimed at creating local value in agricultural products, according to a press release of the Group.
The initiative is tailored to support cooperative unions comprising millions of local farmers with innovations and technology by ensuring their international market penetration, the release stated.
According Ethiopian Airlines Group, the initiative is geared towards enhancing the livelihood of Ethiopian farmers as well as supporting them in competing in the global market place.
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The stakeholders drawn from government agencies and farmers’ cooperative unions have expressed their gratitude on the launch of the capacity development program and vowed to work together.
Ato Tewolde GebreMariam, Ethiopian Airlines Group CEO, remarked “We are delighted to have launched the initiative which is geared towards enhancing the livelihood of Ethiopian farmers as well as supporting them in competing in the global market place. We will keep sharing our experience and underpin the implementation of the import substitution strategy of our country with consistent and progressive local value creation (LVC) endeavors.”
The press release stated that Ethiopian Airlines Group sources organic produces directly from the farm and significantly contributes to the import substitution move of the economy.
Source: Ethiopian Airlines
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