ADDIS ABABA (Total Ethiopia S.C.) – Total S.A. has selected Ethiopia to launch its new lubricants package in Africa as the first market through its affiliate Total Ethiopia S.C. The launching event was held on 20 February 2020 at Hyatt Regency Addis Ababa.
This new dynamic lubricant pack portrays performance at first sight; a rejuvenated, simpler and more compelling range for all TOTAL branded automotive lubricants. Besides creating a premium and modernized design of our labels and cans, the new dynamic lubricant packs also aim to create an optimized, simpler and more compelling range for all TOTAL-branded automotive lubricants. The new label design is inspired by the dashboard of a car. This concept was validated by a major market study as innovative and customer-centric, helping the product stand out significantly from its competitors.
Total is reaffirming its commitment to a better energy as this new innovative and premium design incorporates anti-counterfeiting features and improved labels and utility. These changes will contribute to improve Total brand value and will impact all the affiliates of the Group.
The main features and benefits of the new dynamic lubricant packs are: new side handle that makes the can handy and easier to carry; new innovative and premium design that captures modernity and allows easier pouring; enhanced product recovery with a more performant can; strong brand impact and immediate product line visibility; QR code that authenticates the product; new educational pictograms that highlight products’ uses and benefits; enlarged viscosity grade; product name with the background of the range’s color; and product’s benefits logo.
The major package upgrade is attributed to small package ranges unparalleled performance of automotive lubricants formulations and technology will remain intact.
Total Ethiopia S.C., Ethiopia-wing affiliate of Total S.A, will soon celebrate is seventy years’ of service in Ethiopian. Total S.A. French multinational integrated oil and gas company, which produces and markets fuel, natural gas and low-carbon electricity. Its close to 100,000 employees are committed to better energy that is safer, more affordable, clean and accessible to as many people as possible. Active in more than 130 counties, Total S.A.’s ambition is to become the responsible energy major.
Source: totalethiopia.com