Through a new campaign called Someone Like You, charity: water introduces its supporters to Adi Etot using personal stories and technology.
By Katie Dupere (Mashable) |
For two months out of every year, villagers in Adi Etot live comfortably. Crops flourish in the northern Ethiopian community, and natural springs teem with water. Though the water isn’t clean, it’s easy to collect.
But for the remaining 10 months of the year, water is scarce. The ground and springs dry up, and families struggle to collect water from sources hours away. This water needs to be poured through cloth to filter out leeches and worms, and even then, it’s still contaminated by disease-causing pathogens.
This is life in Adi Etot — or it was, until December 2016 when nonprofit charity: water built a clean water well for the community. Now, the organization wants you to connect with Adi Etot in an effort to make the global water crisis personal.
Through a new campaign called Someone Like You, charity: water introduces its supporters to Adi Etot using personal stories and technology. With 360-degree video, drone footage and extensive interviews with every member of the Adi Etot community, the campaign shows what it’s like for a village to get clean water access for the first time.
“Storytelling is one of the most important things that we do,” said Tyler Riewer, brand content lead at charity: water. “We are constantly looking for ways to make the water crisis and its impact real to our supporters.”
The campaign officially launched with a new microsite on March 22, to mark World Water Day. But the process of getting Adi Etot access to clean water really began in October, when Riewer and his team first visited the community. That’s when the importance of personal connection to the water crisis became clear.
On the first day of that two-week trip, Riewer met an 85-year-old elder with a wiry gray beard and kind eyes. With the help of a translator, Riewer learned the man had lived in Adi Etot since birth — drinking, cooking and bathing in dirty water for nearly nine decades.
Read the complete story at Mashable
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See also:
- Evaluation of the UNICEF Ethiopia Water, Sanitation & Hygiene (WASH)
- Climate Change May Help Ethiopia, Increase the Country’s Access to Water
- Heineken Ethiopia Establishes Largest Water Treatment Plant Kilinto Town
- GGGI: Enhanced Water Management Policies Needed to Sustain Ethiopian Growth
- Médecins Sans Frontières’ Intervention in Ethiopia to Prevent the Spread of Acute Watery Diarrhea