Dedicated Ethiopian Tour Operator Launches in UK


After studying for foundation degree in travel & tourism management and working on a five-month placement with Kirker Holidays in London, Girma Tadele set up Tadele Travel with Richard Nerurkar.

(TravelMole)–An Ethiopian tour guide who did a five-month placement at Kirker Holidays and a former Team GB Olympic marathon runner have launched Britain’s first Ethiopian specialist tour operator.

Girma Moges Tadele, whose family have a direct line to the 11th-century Zagwe Dynasty, and Richard Nerurkar, who finished fifth in the 1996 Atlanta Olympics, have officially launched Brighton-based Tadele Travel, an ATOL-bonded tour operator.

The company offers tailor-made and specialist group travel to the East African country, which recently made it into Lonely Planet’s ‘Top 10 Places to Visit in 2017’.

The founders have extensive personal experience of and connections to Ethiopia, allowing them to use their personal relationships with some of the country’s best guides to develop unique, tailormade itineraries.

Former Ethiopian tour guide Girma Moges Tadele set up his first travel company as a local tour operator in Lalibela in the north of Ethiopia in 2006. When working as a guide he met a British international development consultant, they got married and he moved over to the UK.

After studying for a two-year foundation degree in travel and tourism management and working on a five-month placement with Kirker Holidays in London, Girma set up Tadele Travel with Richard Nerurkar.

Wolverhampton-born Richard had a distinguished career as a long-distance runner, representing Team GB at multiple World and European championships and finishing fifth in the 1996 Atlanta Olympics.

His knowledge and passion for running took him to Ethiopia where he spent 10 years in event management at the Great Ethiopian Run, an international 10km race founded by close friend and marathon legend Haile Gebrselassie.

Girma Moges Tadele said: “We know Ethiopia like no other UK travel company. This is reflected in the travel suggestions we make and the details of our planning. I’m a native speaker and Richard is fluent in Amharic, and we both have unique personal experience of and connections to Ethiopia.

“We are motivated to share our knowledge of Ethiopia with people keen to experience not only the remarkable landscapes, wildlife and history of Ethiopia, but also the culture, warmth and hospitality of Ethiopians themselves.”

Source: TravelMole
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